Digital signage is everywhere. Whether you go to a shopping centre, your favourite restaurant or drive on the road, it’s easy to find a digital display promoting some brands and their products. But why are they so popular? And what do they bring to the table for businesses? The answer to it is simple; it has a massive impact.
Although you may want to choose the digital display that brings the best results, an AV distributor offers different types of digital signage for specific needs. So, before picking the best digital display for your business, let’s learn more about it and its benefits.
What Is a Digital Signage?
Digital signage is a technical way to present and disseminate information to target audiences. With the help of various digital screens (LED screens, video walls, kiosks, etc.), businesses can promote their products and send their message in real-time. Meanwhile, there are plenty of ways it can increase your brand visibility. So, are you wondering how? Read on to learn more.
Delivers the Right Message at the Right Time
Digital signage helps businesses have the flexibility to deliver their message to the right audience. You can even schedule the content to display on your digital signage whenever the time is right.
It ensures your message reaches the right audience at the most appropriate time and has maximum impact on them. Whether you have a special offer for your customers or want to attract them to your store, digital displays do the work for you. As such, you can reach out to a leading AV distributor to get the best digital signage that suits your business.
Better Attention and Retention
It’s surprising that digital displays grab 400% more views than static displays. Moreover, eight out of ten customers admitted to entering a store only due to engaging digital signage. Also, people remember 65% of all visual info presented, compared to 10–20% of spoken or written messages.
Marketers aim to capture more attention and customer retention. And dynamic signages do just that. More views mean more sales and a broader reach. So, what’s not to like about digital signage?
Enhance Sales and Impulse Purchase
How many times have you purchased a product due to its advert? Many, right? It’s easy to fall for items when you see an engaging audio and video ad about them. And even if you never plan on buying these products, you’re not alone in doing this.
Numbers show that 19% of people admitted to making impulse purchases because of digital signage. It’s not a small number. And when you see it in the long run, it benefits the businesses to register more sales.
Augments Customer Experience
Digital signage is an interactive tool to engage your customers and enhance their experience. Many businesses use them for marketing their products, launching new products, and informing customers about special offers. Further, it creates an immersive and engaging shopping atmosphere for them. And when customers are happy and enjoy the experience, businesses gain more profits.
Digital Signage for Businesses
Digital signage works, and data clearly show the results. They don’t just broadcast your message to the right audience; they are also helpful in increasing your sales and traffic. So, if you’re a business thinking of installing signage to promote your business, you can find a reliable AV distributor online. So, use the above five points to understand what benefit matters to you the most and decide the correct place and size of digital signage for the best results.
